Invest Initiative

When I have a long way to the venue or leisure, I always take a book, magazine or newspapers, which not only saturated the everyday life would be my clever or classical quotations, but also productively would affect my work! After all, to keep abreast of innovations in marketing, advertising, business optimization, promo or pr, and many other much more interesting than to monitor e-mail or forum, crossword puzzles or playing useless computer games. Plenty of room just for these actions and gave me my trip to the north of Russia! Lack of a good modem signal and the phone, and a low charge laptop, finally, I created a good atmosphere for stale on my desk the latest edition of "Marketing Management" in 2009, which graced the cover of John Rose (founder and director of the agency Rose) article entitled "Creativity in advertising." Article is really worth attention, because it is veiled great ideas and new market conditions, advertising, or rather the basics of advertising and marketing solutions in the new reality! But as accents bear very little, I wanted to share with you what you think! So, the industry has internal and external pr and advertising plunged into a new reality. The battle is not a life or death! That means what used to stand out quite simply in a difficult financial situation becomes this problem. The fight is for every percent discount for each ruble of budget. And finally, the miracle-marketers, director of development and the advertisers took over calculators and calculations. Here it is! new and interesting and well-articulated the context of the work of Mikhail Chernyshev (Director of Marketing Communications Tele2 Russia"): The objectives of the companies have become more ambitious => shareholders require a greater return on their investitsii.Stalo less money => smart marketers tightening the belt, took up the calculator and started to use the tools, which earlier disdain prikasatsya.Kalkulyator shows diminishing returns on standard channels => want to search for new channels and instruments.