This reality must be faced by the directive, owners of companies, in order to have a management that generates the changes required to ensure that they can participate in a competitive way and favour towards the conquest and permanence of markets established goals. Areas to be considered then discusses briefly the major areas that are considered responsible for the incompetence of the majorities of the Venezuelan industries: access to credit: Venezuelan banks offers few Access to vendor financing alternatives: Venezuelan suppliers are scarce and therefore the SMEs considered them insufficient. Tax matters: in addition to absence of stimulus tax by the State there is a large tax capacity. Bureaucracy: there is no support to the SME Centre to streamline their paperwork. Public services: the absence of excellent service and the high cost of existing ones. Unfair competition and illegal Customs: obsolescence of the qualified human resources Customs Act and access to information and communication: universities are not engineers or managers for SMEs. Social burden: labour taxes are immensely large. Absence of proprietary technology, developed, competitive.
Technology outdated, not automated. With this evidence, we suggest, that SME management support addition in everything related to total quality, which is a strategy that seeks to guarantee long-term, survival, growth and profitability of an organization Optimizing your competitiveness, through: the permanent assurance of satisfaction of customers and the Elimination of all kinds of rubbish, aspect that makes much emphasis postgraduate specialty program. This, the program has already demonstrated it through its courses, workshops that encourage the active participation of all staff, under new leadership styles; being an effective strategy that properly applied, it responds to the need to transform the products, services, processes, structures and culture of companies, to secure its future. To all this you must take into account also, should that be SMEs, our interest, prepared with a global approach, i.e. to venture into international markets and not only regional or national markets. Longer be excellent at local level is not sufficient; to survive in the competitive world it is necessary to be on the world stage. Before this reality management should keep in mind also, that: 1.-The quality is determined by the client: 2.-is the client who qualifies the quality of product or service being offered; Hence that quality should not be taken in its absolute or scientific value, but it is a relative value, depending on the client. It is necessary to identify with precision the changing needs and expectations of customers and their degree of satisfaction with the products and services of the company and the competition. Be considered, that the expectations of customers are given in terms of quality of product or service, opportunity of delivery, quality of care, reasonable costs and security.